Pasindu Dhananjaya
The Colombo Institute of Sales & Distribution (CISD) is Sri Lanka's premier specialized educational institution dedicated to elevating the professional standards of sales engineering and distribution management. The objective of this branding project was to step away from old-school, overly academic aesthetics and instead engineer a sharp, modern corporate-academic identity that commands immediate authority among both aspiring corporate professionals and elite enterprise partners.
Visual identity design
The visual architecture was designed to project global corporate excellence, operational scale, and professional ascension. By combining structured typographic grids with modern corporate layouts, the new identity repositions CISD not just as a diploma provider, but as an elite career-accelerating institution.
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